choice is an independent, transparent and trusted buying resource. Our mission is to help consumers and businesses make smarter, better, faster and more informed decisions. At, users can easily research, filter, and compare products and services. We compile prices, comments, and product specifications from marketing databases and sources, and present them to users in a visual table with filters and ratings. is linking users with millions of certified products, retailers and brands with one click. We are bringing transparency, credit and fairness to the online and offline markets. We help users think like experts in just about any topic, from hospitals to motors to dog breeds and hundreds more. We will always be honest with our users and tell them the truth. If we think a product or a brand is great, we'll tell users so. If it's not, we'll tell users that, too.

With, users will find the right product, at the right price, anywhere and every time., Inc.